Valentine’s Day remains one of the most important holidays for consumers, and 2025 proved that the momentum isn’t slowing down.
Valentine’s Day is the most critical in-store sales moment of the year for floral businesses. With high customer expectations, heavy volume, and no room for error
Over the past few years, Valentine’s Day shopping has steadily moved online. Customers may place orders weeks in advance, browse for inspiration
Valentine’s Day is the biggest and most demanding holiday in the floral industry. It’s also the least forgiving.
Roses may be the universal symbol of love, but on Valentine’s Day, color speaks before words ever do. Customers instinctively respond to color, often before they know exactly what they...
Rio is proud to grow this beautiful standard rose on our Ecuadorian farm and carry it as part of our collection.
Although Valentine’s Day peak can be a hectic and stressful period, it’s also the one of only times of the year many consumers will purchase flowers
Pantone has named Cloud Dancer (PANTONE 11-4201) as its 2026 Color of the Year.
In 2026, floral trends are moving away from light, airy palettes toward more grounded, expressive ones. In alignment with this, Thursd has unveiled the Floral Trend Color of the Year:...
As we look ahead to 2026, floral design is becoming more expressive, more intentional, and more immersive. This year’s trends move beyond “pretty”