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Valentine’s Day Spending Reaches Record High in 2025

January 20, 2026 Valentine's Day

Valentine’s Day remains one of the most important holidays for consumers, and 2025 proved that the momentum isn’t slowing down.

6 In-Store Strategies for a Smooth Valentine’s Day

January 20, 2026 Valentine's Day

Valentine’s Day is the most critical in-store sales moment of the year for floral businesses. With high customer expectations, heavy volume, and no room for error

Valentine’s Day Online Strategies for a Successful Holiday

January 20, 2026 Valentine's Day

Over the past few years, Valentine’s Day shopping has steadily moved online. Customers may place orders weeks in advance, browse for inspiration

The Importance of Prebooking Flowers

January 20, 2026 Valentine's Day

Valentine’s Day is the biggest and most demanding holiday in the floral industry. It’s also the least forgiving.

The Meaning of Rose Colors

January 20, 2026 Valentine's Day

Roses may be the universal symbol of love, but on Valentine’s Day, color speaks before words ever do. Customers instinctively respond to color, often before they know exactly what they want to say.

Introducing Rio Symbol: A Rose Designed for Today’s Market

January 20, 2026 Breeder's Corner

Rio is proud to grow this beautiful standard rose on our Ecuadorian farm and carry it as part of our collection.

Valentine’s Roses put your best foot forward!

January 20, 2026 Care & Handling

Although Valentine’s Day peak can be a hectic and stressful period, it’s also the one of only times of the year many consumers will purchase flowers

Pantone Color 2026

December 19, 2025 Floral Industry Trends & News

Pantone has named Cloud Dancer (PANTONE 11-4201) as its 2026 Color of the Year.

Floral Trend Color 2026

December 19, 2025 Floral Industry Trends & News

In 2026, floral trends are moving away from light, airy palettes toward more grounded, expressive ones. In alignment with this, Thursd has unveiled the Floral Trend Color of the Year: Crimson Nocturne (#62122A)

2026 Floral Trends

December 19, 2025 Floral Industry Trends & News

As we look ahead to 2026, floral design is becoming more expressive, more intentional, and more immersive. This year’s trends move beyond “pretty”

Valentine’s Day Spending Reaches Record High in 2025

6 In-Store Strategies for a Smooth Valentine’s Day

Valentine’s Day Online Strategies for a Successful Holiday

The Importance of Prebooking Flowers

The Meaning of Rose Colors

Introducing Rio Symbol: A Rose Designed for Today’s Market

Valentine’s Roses put your best foot forward!

Pantone Color 2026

Floral Trend Color 2026

2026 Floral Trends

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