THE RIO
MISSION
MISSION
RIO ROSES: A HOUSEHOLD NAME
For over 40 years, privately owned Equiflor has been a leading grower and distributor of fresh flowers. Founded as a family business in 1986, we carefully cultivate high-quality blooms and proudly distribute our nationally recognized Rio Roses through wholesalers across the U.S. and Canada. From our state-of-the-art Miami distribution center, we oversee the growing, importation, distribution, and marketing of roses, carnations, and specialty flowers from major global regions.
WHERE QUALITY
MEETS COMMITMENT
MEETS COMMITMENT
These goals define how we grow, serve, and lead every day. From farm to market, they guide our decisions, strengthen our partnerships, and ensure we consistently deliver exceptional flowers, innovative solutions, and dependable service year-round.
| Deliver Consistent, Exceptional Quality | |
| Own and Optimize Our Production | |
| Delight Customers at Every Touchpoint |
| Innovate Floral Marketing | |
| Strengthen Supplier & Team Bonds | |
| Ensure Dependable Year-Round Availability |
BRANDS YOU KNOW- PEOPLE YOU TRUST
Our fresh flowers are packaged and distributed under five exclusive, registered trademark names: Rio Roses, Private Collection, Baby Rio Spray Roses, Rio Carnations, and Rio Specialty Flowers, including chrysanthemums and novelty products like Ranunculus and Delphinium. Rio carries over 29 different product types and hundreds of unique floral varieties to create that perfect arrangement every time.
Trusted Household Brand
Marketed under five exclusive, registered trademarks led by Rio Roses.
Five Distinct Product Lines
Rio Roses, Private Collection,
Baby Rio Spray Roses,
Rio Carnations, and
Rio Specialty Flowers.
Unmatched Variety
Over 29 product types and hundreds of unique floral varieties.
Flowers for Every Arrangement
From classics to specialty blooms, designed to fit any style or occasion.
CONSISTENT QUALITY, YEAR-ROUND
Rio Roses upholds strict quality standards from growing through packaging. As the only offshore grower offering customizable premium specifications, we ensure consistent, year- round availability through rigorous quality control at our farms and Miami facilities.