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Men are from mars, women are from–we’ve all heard the clichés. but understanding the difference between male and female consumers is actually crucial for success.

The end of the semester brings with it a flurry of activities, such as high school prom or graduation ceremonies in late may or early june. all kinds of floral arrangements will be in demand, from corsages to grad bouquets,...

As she walks down the aisle, a bride shares the spotlight with one other entity: the bouquet in her hands. wedding season is upon us, and it is a competitive time full of potential for wholesalers and retailers in the...

With less than six weeks to go before mother’s day, the second-busiest day in the floral industry is fast approaching. just like valentine’s day, with a bit of extra preparation and marketing, it can be an extremely profitable holiday. here...

The only time of the year it’s perfectly safe to put all your eggs in one basket. The old adage “April showers bring May flowers” is a telling reminder to the flower industry of the impending spring season and all...

While St. Patrick’s Day might not immediately seem like a flower holiday, there are specific ways to take advantage of the March celebration to fill your own pot of gold for your flower business. In fact, the very symbol of...