Discover the vibrant beauty of our Rio Wedding Tinted Roses, featuring a stunning array of unique hues.
The white-painted edges of these red roses make them a true standout, perfect for a lively celebration or event.
As a floral professional, knowing how couples spend their money on weddings can help you make the best marketing decisions for your business.
When planning weddings, it’s crucial to think carefully about how much you pay for labor. In a recent issue of SAF’s Floral Management Magazine, Paul Goodman.
Mother’s Day is always a massive floral holiday, and with consumer spending trends continuing to reach new heights, it’s also a massive opportunity to maximize your sales and profits.
March is an important floral month for many reasons, including National Flower Day on March 21st. This celebration of floral beauty also celebrates the first day of spring (this year...
For the past 25 years, the Pantone Color of the Year has had a significant impact on various design industries.
In 1999, the Pantone Color Institute created something special: the Pantone Color of the Year.
One of the biggest challenges in running a successful floral business is attracting and retaining talented staff.
As you have undoubtedly seen, AI is exploding in growth — and it’s here to stay. So, how can you use AI effectively in your floral business? SAF (Society of...