While jewelry and electronics still saw high overall spending, many shoppers returned to time-honored gifts with deep emotional value. That’s excellent news for floral professionals! Flowers remain one of the most cherished ways to celebrate the holiday, with 74% of consumers including them in their celebrations.

Flowers Take Center Stage
Floral gifting is more popular than ever. With three-quarters of consumers giving flowers, total spending in this category reached $3.2 billion last year. Whether it’s a classic bouquet of roses or a custom-designed arrangement, flowers continue to offer a beautiful and meaningful way to say “thank you” to moms and mother figures.

Other top Mother’s Day gifts include:

• Greeting cards (74%)
• Special outings like brunch or dinner (59%)
• Jewelry (40%)
• Electronics (21%)

Many people are combining gifts, like bringing flowers to a brunch or sending a bouquet with a handwritten note, to create a complete experience that feels personal and memorable.

A Shift Toward Meaningful Gifts

The popularity of flowers reflects a broader trend in Mother’s Day gifting. While spending on big-ticket items remains high, there’s a shift toward gifts that carry emotional weight and show thoughtfulness.

Florists are in a prime position to meet this demand by offering:

• Personalized arrangements tailored to recipients
• Handwritten notes or custom card add-ons
• Color-themed collections to match different styles
• Creative packaging that enhances presentation

From elegant pastels to vibrant spring mixes, your design expertise can turn a simple bouquet into a heartfelt message.

Plan for High Demand
With 84% of U.S. adults celebrating the holiday, now is the time to prepare your shop, staff, and marketing strategy. To get ahead of the rush, consider:

• Creating pre-designed bouquets at various price points
• Simplifying online ordering and local delivery
• Offering same-day or scheduled delivery options
• Partnering with local businesses (restaurants, spas, bakeries) for bundled gift experiences
• Promoting early ordering to help manage inventory and workflow

Clear communication, attractive merchandising, and timely promotions will help you meet demand and drive sales.

Connect with Every Kind of Customer

Today’s Mother’s Day celebrations go beyond traditional moms. Customers are honoring a range of important women in their lives, including:

• Stepmothers
• Grandmothers
• Wives and partners
• Daughters
• Sisters and aunts
• Friends and mentors

This broader audience creates more selling opportunities. Be sure to showcase versatile designs and suggest arrangements suited to different relationships. Small details like a card message suggestion or a unique flower pairing can make the gift feel even more personal.

Make It Memorable
Last year’s spending shows that people want to show their appreciation in meaningful ways. As a floral professional, you’re uniquely positioned to help them do just that. The flowers you create don’t just brighten someone’s day; they become part of a cherished memory.

Focus on providing:

• A smooth and thoughtful customer experience
• Creative, emotional designs
• Reliable delivery and presentation

When your flowers help tell someone’s Mother’s Day story, you’re not just making a sale: You’re making a lasting impression.

1. Look Back to Plan Ahead
Start by reviewing last year’s numbers. What were your top sellers? Which days were busiest? What designs moved quickly, and which ones sat too long?

Use that information to forecast your orders. Make a list of must-have items like roses, carnations, lilies, alstroemeria, and hydrangeas, and order early. Product availability gets tighter the closer you get to the holiday.

Set your budget now for extra staff, marketing, and delivery costs. Remember that spending money on good advertising usually pays off with more sales.

Pro tip: Order extra greens and fillers. They help you stretch your more expensive blooms without sacrificing the look of your designs.

2. Design “Grab & Go” Arrangements
Speed is essential, especially for last-minute shoppers. Many people, especially men, appreciate quick, ready-made options.
Set up sections near the entrance and checkout of your store with ready-to-go bouquets and arrangements in various sizes. Then arrange your products at different price points:

• Budget-friendly options ($30-50)
• Mid-range choices ($50-75)
• Premium gifts ($75-150+)

Ensure these items are easy to find and clearly labeled, as this will encourage impulse buys.

3. Set a Mother’s Day Mood in Your Store
Create a warm, welcoming atmosphere that makes customers feel good when they walk in. Use soft lighting, calming music, and Mother’s Day-themed signage. Of course, make sure your windows are well-designed and inviting so customers can’t help but come in to see the delights in store for them.

Keep your displays clean and easy to browse, and use seasonal color themes to highlight gift areas. This will reduce shoppers’ stress and keep things moving smoothly during busy days.

4. Prep Your Team Early
Everyone on your team should know what to expect. Go over your best-selling items, pricing, and any special promotions. Cross-train your staff to ensure they’re comfortable helping with flower choices, wrapping bouquets, answering phones, restocking, and ringing customers.

Also, review your store’s policies, especially on delivery deadlines, substitutions, and returns. Knowing these policies will keep everyone on the same page and avoid customer confusion.

Once you’ve trained your team, map out daily production schedules and lay out who will make each type of arrangement and when. This will make the workflow more efficient and keep staff happy and productive.

5. Stock Up on the Little Things
The smallest details can make or break a busy day. Make sure you’re stocked with:

• Vases and containers
• Floral wrap, tissue paper, and ribbon
• Cards and tags
• Floral foam, flower food, and care instructions

Organize your supplies ahead of time so your team can grab what they need without delay.

6. Start Promoting Now
Don’t wait until the week before to get the word out! Begin promoting Mother’s Day at least three to four weeks ahead. Use social media, in-store signage, your website, and even flyers in nearby businesses.

Share photos of your arrangements, encourage pre-orders, and highlight bundle deals or early bird specials.
Bonus idea: Partner with nearby businesses like restaurants or spas to cross-promote and leave flyers at places where your target customers shop.

7. Make Pre-Ordering Easy
Give customers a reason to order early, like free delivery or a small upgrade on their arrangement. Promote your pre-order deadline everywhere: in-store, online, and in your marketing materials.

If you offer delivery, group orders by location to save time and fuel. Schedule drivers and vehicles and have a backup plan for any problems. And leave room for last-minute orders on the day itself.

8. Plan for What’s Left Over
After the rush, you may have leftover flowers or supplies, so have a plan to move that inventory. Create “After Mother’s Day” specials, bundle leftover blooms into smaller arrangements, or use extras in your store décor.

You also may want to consider donating extra arrangements to nursing homes or hospitals, as this prevents waste and builds goodwill. Plus, talk with your team about what worked well and what could be better next year, and write down these lessons while they’re fresh in your mind.

Final Thoughts
Mother’s Day is your chance to help people show love and appreciation. When you create beautiful arrangements, you become part of important family moments. So, stay organized, stay flexible, and enjoy the busiest (and best!) time of year.

Here are six steps to help you get your systems, site, and team prepped for success.

1. Build a High-Converting Mother’s Day Landing Page
Make a dedicated page on your website just for Mother’s Day flowers. A well-designed landing page makes shopping easy and boosts conversions. Your Mother’s Day landing page should:

• Show your best designs front and center with clear photos
• Include easy filtering by price, flower type, and color
• Clearly state delivery dates, areas you serve, and shipping options
• Offer add-ons like vases, cards, and chocolates right on the product page

Include messages on your page that create a sense of urgency, such as “Order by May 9 for guaranteed delivery” or “Limited quantities available.” This helps shoppers make decisions faster.

2. Get Fulfillment and Delivery Systems Ready
Unlike in-store sales, online success depends on reliable delivery. Get your systems ready by:

• Mapping out delivery zones by zip code
• Setting specific time windows for each delivery area
• Preparing non-flower items ahead of time (boxes, ribbons, cards)
• Organizing orders by delivery date to process them efficiently
• Setting up email and text notifications for delivery updates

If you work with delivery partners or courier services, confirm they can handle your volume and check what areas they cover. Have a backup plan for delivery problems.

3. Automate Customer Communication
Shoppers want reassurance that their gift will arrive on time and in excellent condition. Reduce customer service calls by:

• Creating automatic emails and texts for order confirmation, delivery updates, and delivery confirmation
• Updating your FAQ page with Mother’s Day information
• Setting up chat support (AI or chatbot) to answer common questions quickly
• Adding a “Send as a Gift” option with personal messages

Good communication builds trust and reduces the number of “Where are my flowers?” calls during your busiest time.

4. Launch a Multi-Channel Marketing Campaign
Reach potential customers wherever they spend time online.

• Send a first email three to four weeks before Mother’s Day introducing your special collection
• Follow up with reminder emails as the day gets closer and shift to urgency in the final week
• Run social media ads showing your best-sellers
• Partner with local influencers to showcase your flowers with unboxings or “Top Gifts for Mom” posts
• Use search ads for terms like “Mother’s Day last-minute flower delivery near me”

Don’t forget ads that target people who visited your site but didn’t buy. These “reminder” ads often lead to sales.

5. Prepare to Scale Up
Traffic and orders can spike fast, so make sure your systems can handle it.

• Test your site speed and performance under load
• Ensure inventory syncs automatically across all products
• Have backup SKUs for quick substitutions
• Set up “Sold Out” redirects or waitlists to avoid disappointing visitors

Nothing loses sales faster than a slow website or checkout problems. Test everything before the rush begins.

6. Follow Up to Build Loyalty
Don’t let the relationship end after delivery. Use Mother’s Day to build long-term customers.

• Send a thank-you email with a discount for their next order
• Request a review or photo of the recipient’s reaction so you can post it on your social media platforms
• Invite them to join your loyalty or subscription program
• Keep the connection going with helpful and seasonal content

Mother’s Day isn’t just about one-time sales for online flower shops. It’s a chance to show new customers why they should shop with you again. When done right, you’re not just selling flowers but delivering happiness and building relationships that lead to future sales.

Total Mother’s Day Spending Continued to Grow
Per the National Retail Federation (NRF), in 2023, Mother’s Day spending soared to $35.7 billion. That’s a 12.6% increase over 2022 and the fifth consecutive year of growth. It was also the second-largest annual increase in over a decade.

Individual Spending Reached Highest-Ever Levels
The per-person spending on Mother’s Day hit $274.02, up nearly 12% from 2022 and the highest in the NRF survey’s history. The biggest spenders were 35-44-year-olds, who spent an average of $382.26 on Mother’s Day.

Flowers Topped the List of Gifts
Flowers were the most popular gift, chosen by 74% of consumers. Additionally, about 60% of respondents planned to take their moms out, showing the growing trend of spending quality time together on Mother’s Day.

Another key point of the survey was that people wanted to spend money on thoughtful gifts. They responded that they wanted to choose unique or different items (47%) or those that created a special memory (42%).

Shopping Preferences are Evolving
While the majority of consumers shopped online (34%) and in department stores (34%), they also shopped at specialty stores (30%) and local and small businesses (24%).

Even more interesting is that 46% said they were interested in subscription boxes, up significantly from 39% in 2022.

How to Take Advantage of These Trends
Based on these spending trends, here are some simple strategies to maximize your sales and profits this Mother’s Day.

• Target Key Demographics: Tailor your marketing efforts to appeal to the 35-44 age group, who are expected to be the highest spenders this Mother’s Day.
• Diversify Your Offerings: Combine flowers with other items like greeting cards or small gifts to increase your overall sales.
• Offer a Subscription Service: Create a flower subscription that customers can purchase to provide Mom with beautiful blooms every month for the rest of the year.
• Optimize Your Online Presence: Ensure your website is user-friendly, your online inventory is updated, and you are taking full advantage of social media to promote your Mother’s Day offers.

Mother’s Day offers a significant opportunity for your floral business to grow. By understanding consumer spending habits and preferences and preparing your business to meet demand, you can maximize your sales during this period. We wish you the best of luck in achieving your highest Mother’s Day sales yet!

The Roots of Mother’s Day
The tradition of honoring mothers dates back to ancient times. In Greece and Rome, festivals were held to honor mother goddesses Rhea and Cybele. However, these celebrations are not directly connected to modern Mother’s Day.

For that connection, we have to look at the Christian festival, “Mothering Sunday,” which began in the 16th century. On the fourth Sunday of Lent, the faithful would return to their “mother church” (the main church near their home) for a special service. Over time, it became more specifically a day to honor mothers. In the UK and Ireland, people still celebrate Mother’s Day on the fourth Sunday of Lent.

Mother’s Day in the United States
The origins of Mother’s Day can be traced back to the 19th century and to Ann Reeves Jarvis of West Virginia. She established the “Mothers’ Day Work Clubs” to educate women on childcare. She also promoted unity after the Civil War through events called “Mothers’ Friendship Day.”

Julia Ward Howe, an abolitionist, furthered the cause by writing the “Mother’s Day Proclamation” in 1870. In it, she urged mothers to promote peace and later proposed the idea of “Mother’s Peace Day.”

Mother’s Day became an official holiday in the 1900s, thanks to Anna Jarvis, Ann’s daughter. She organized the first official Mother’s Day celebration in 1908 in West Virginia and worked throughout the years to promote it. Her work paid off: In 1914, President Woodrow Wilson declared the second Sunday in May as Mother’s Day.

As Mother’s Day became more commercialized, Anna Jarvis grew more and more unhappy. She wanted the holiday to be a day for personal reflection and intimate family gatherings, but the focus had shifted to commercialism. In her later years, Anna actively opposed the commercialization of Mother’s Day. This battle took a toll on her, both financially and emotionally.

The Significance of Flowers
Despite Anna’s efforts, Mother’s Day flourished, with flowers at its heart. Anna Jarvis initially chose the white carnation as the official Mother’s Day flower because it was her mother’s favorite, representing purity, faithfulness, love, and charity. However, the tradition evolved, and people started gifting a variety of flowers, each carrying a message of love and appreciation.

The floral industry bloomed with innovative celebrations centered on Mother’s Day. Themed arrangements told stories of individual mothers’ interests and passions, while DIY flower kits and floral workshops invited families to create new traditions. The day also became an opportunity for community engagement, with local businesses and floral professionals collaborating to celebrate motherhood in all its forms.

Mother’s Day Today
Today, Mother’s Day is a celebration of the enduring power of maternal love. It transcends commercialization to focus on the heart of the celebration: the acknowledgment of mothers’ roles in our lives.

Our industry is central to the celebration, finding new ways to honor mothers while balancing tradition and commercial appeal. One way to do this is to center on experiences rather than commercialization. We can do this through floral-centered events and activities that bring families together, including:

• Hosting floral workshops on arranging flowers or crafting floral accessories, making for a unique Mother’s Day activity.
• Collaborating with local businesses to organize Mother’s Day markets or flower festivals, encouraging community participation.
• Offering DIY kits for families to create their own floral arrangements, adding a personal touch to the gift.

In the end, Mother’s Day remains a day of love, where we take a break from the daily routine and honor those who’ve given us so much. Each flower given on this day carries a story, a memory, and a thank you. By embracing innovation and honoring tradition, you can make Mother’s Day an even more memorable event for every customer.

1. Inventory Management

Stocking Strategically: While it’s vital to always have the most popular flowers on hand for Mother’s Day, it’s also essential to have a selection that caters to various tastes and budgets. This will ensure every customer finds the perfect gift.

Quality Control: The quality of your flowers can make or break your Mother’s Day sales. Have strict quality control procedures in place to ensure your customers receive only the freshest, most vibrant blooms.

2. In-Store Experience

Customer Journey: The path from your front door to your cash register is critical. Streamline this journey by making it easy to navigate your store. Create Mother’s Day promotional displays with clear signage and no distractions. Doing this can turn browsers into buyers.

Atmosphere: Atmosphere is essential for a memorable shopping experience. Decorate your store with a Mother’s Day theme, using soft pastels, floral scents, and gentle music. An engaging environment can encourage longer visits and more sales.

Mother’s Day Events: Create a community buzz by hosting special events in your store, such as a high tea or a floral arrangement workshop. These events can attract foot traffic and provide an excellent opportunity for sales.

3. Product Presentation and Selection

Curated Selections: It’s hard to decide when you’re overwhelmed with choices. Curating arrangements at various prices will cater to many tastes while simplifying decision-making. Highlight your offerings with beautiful displays that draw attention and make people want to buy.

Visual Merchandizing: First impressions matter. Display your flowers and arrangements in the most visually appealing way. Organizing your arrangements by color, theme, or style can leave a lasting impression.

4. Promotions and Special Offers

strong>In-Store Deals: Create a buzz around exclusive in-store promotions. This can include discounts on early purchases and special deals for last-minute shoppers. These in-store deals make people want to visit and increase the perceived value of shopping at your store.

Early-Bird and Last-Minute Offers: Tailor your promotions for early birds and procrastinators. Offering a discount for early purchases can help manage the workflow, and last-minute deals can cater to rush customers. This ensures you capture the widest audience possible.

5. Customer Service Excellence

Staff Training and Preparedness: It’s vital to have friendly, knowledgeable staff. Make sure your team is ready to handle the increased traffic. They should be able to offer recommendations and answer questions with a smile. A positive interaction can turn a one-time buyer into a loyal customer.

Personalized Shopping: Help customers choose the perfect bouquet or create a custom arrangement. These personal services can greatly enhance the shopping experience. Customers will remember these experiences and share them with others.

6. Operational Efficiency and Preparedness

Streamlined Operations: Efficiency is critical during peak times. Establish inventory management procedures, optimize checkout, and enhance customer flow.

Safety and Convenience: Ensure a safe and comfortable shopping experience for all visitors. Set up procedures to handle crowds, maintain cleanliness, and prioritize staff and customer safety.

When you create a wonderful in-store experience, you make each customer’s visit special. A curated selection, in-store promotions, and exceptional customer service combined with operational efficiency will make for a successful holiday. Here’s to a blooming Mother’s Day for all!

1. Market Knowledge

Data Insights: Research has shown that consumer spending on Mother’s Day is higher than ever. Knowing what people are buying and who they’re buying for can help you maximize your online sales. See our article on Mother’s Day Spending Trends for more information.

Customer Segmentation: Target your emails and online marketing to different types of customers, from more traditional buyers to those seeking unique and modern arrangements. By knowing and understanding your customers’ needs, you can capture their attention and business.

Curated Selections: Based on your customer segmentation, create a selection of flower arrangements that cater to their needs. Offer these arrangements at various price points to reach the broadest potential market.

2. Online Preparation

Updated Listings: Your Google Business Profile and website are critical to attracting customers. If your listings are out of date, make sure to update them with current contact details and business hours.

E-commerce Optimization: Ensure your online store is user-friendly, with a mobile-responsive design and easy navigation. Write detailed product descriptions for every offering to help customers make informed decisions.

3. Sales and Promotions

Early Bird Discounts: Offer discounts and special promotions to encourage customers to place their Mother’s Day orders early. This boosts sales and helps you plan and manage your inventory efficiently.

Exclusive Deals for Loyal Customers: Personalized outreach through email can make loyal customers feel appreciated and more likely to purchase. Offer them exclusive deals or custom bouquet suggestions.

Free Shipping and Delivery Promotions: Offer free shipping or discounted delivery rates and promote same-day delivery options for last-minute shoppers. Flexible delivery options can be a big incentive for customers to choose you over competitors.

4. Social Media

Teaser Campaigns: Launch teaser campaigns on social media and emails to build anticipation. These can be as simple as saying, “Coming Soon… Our Mother’s Day Collection” to get people excited. You can also offer a “sneak peek” at some of the arrangements you’ll be offering.

Engaging Posts: Engage with your audience by sharing content on social media that encourages interaction. For example, you can create a poll about their Mother’s Day plans or ask them for advice on choosing the perfect bouquet.

Customer Testimonials: Encourage your happy customers to write a positive review on your Google Business profile, your Facebook business page, and any other business review websites. Reviews and testimonials are vital so that online searchers know you’re the perfect choice for them.

5. Partnerships and Collaborations

Partnering with Local Businesses: Collaborate with local businesses to offer joint promotions, such as a bouquet and spa package, and promote these online. These partnerships can expand your reach and offer customers more value.

Influencer Collaborations: Partner with local influencers to showcase your arrangements and promotions on social media and email campaigns. This can help you tap into a larger audience and drive traffic to your website.

Success on Mother’s Day means more than beautiful blooms; it requires strategic planning, excellent customer service, and a flair for marketing. Start implementing these online strategies and let us know how they work for you. Here’s to a prosperous Mother’s Day for all of us!

The National Retail Federation predicts that Mother’s Day spending will be historic, with 84% of shoppers planning to celebrate. And what do they want to spend their money on? Flowers, of course! Here are a few key statistics from the National Retail Federation’s 2022 survey:

Overall Spending Reaches Record Highs
Per the 2022 NRF survey, overall spending was expected to hit a record $31.7 billion. That’s up $3.6 billion from a previous record in 2021. Individual spending was also at a record, at $246 per person, up from $220 per person the year before. Forecasters expect these trends to continue since Mother’s Day spending has gone up every year since 2012 — even during the pandemic!

Floral Spending Continues to be Strong
In the same NRF survey, 72% said they planned to purchase flowers for Mother’s Day — that’s up from 68% the prior year. How much does this add up to? $2.9 billion on flowers alone, just for Mother’s Day.

Flowers are One of the Most Popular Purchases
Flowers are second only to greeting cards when it comes to Mother’s Day purchases. Also, the third most popular Mother’s Day purchase will be outings: 57% of those surveyed by the NRF said they planned to take Mom out for her special day. That’s up from 49% the prior year.

Purchases of Both Jewelry and Flowers are Higher
While flower spending will be up, jewelry spending will also be up. Per the survey, 41% planned to spend money on jewelry, up from 34% the prior year. This gives you an excellent opportunity to bundle flowers and jewelry to offer more value and convenience to your customers!

Mother’s Day Accounts for 26% of All Holiday Purchases at Flower Shops
Flower sales for Mother’s Day are the third highest of the year, behind Valentine’s Day and Christmas/Hanukkah. Valentine’s Day makes up 30% of total sales, and Christmas/Hanukkah makes up 26% of sales, but the dollar value is slightly higher than for Mother’s Day.

How to Take Advantage of These Historic Sales Predictions
Judging from these statistics, people want to celebrate their moms more than ever this year. It’s time to pull out all the stops to promote your beautiful Mother’s Day arrangements. Here are a few ideas on how to use this information to increase your sales and profits:

1. Start promoting NOW. Get your Mother’s Day offers out early and share your beautiful arrangements on social media and emails. Don’t forget that people are looking for unique, special flowers more and more these days, so make sure to offer seasonal or exotic flowers in your arrangements.

2. Create flower and jewelry bundles. You can do this on your own by choosing a few jewelry items as an add-on to your flowers. You can also partner with a local jeweler to design a more upscale offering. Either way, you’ll make it easier for customers to do one-stop shopping for their Mother’s Day gifts.

3. Since more people will be taking their moms out for Mother’s Day, work with a local restaurant to create “dinner and flowers” packages. Doing this can increase your sales and future customer base since you’ll get an email address from everyone who purchases a package.

These are just some ideas of how you can take advantage of this year’s Mother’s Day spending trends. We’re excited to see how you implement them to increase your sales and profits this season.

1. Simplify, Simplify, Simplify

Streamline your offerings as much as possible. With flower availability still a potential issue, create bouquets with non-specific names, like “spring mix” or “country garden.” That way, you can substitute flowers based on availability. Establish three price points for your featured arrangements, making it easier for people to choose the arrangement in their price range. Simplifying your offerings can also help reduce inventory costs and increase profit margins.

2. Build Inventory around Core Products

Start with your core product mix and build your Mother’s Day selections around it. Ensure that you have premium products as part of this mix, as higher-priced products can raise the perceived value of all your products. Including premium products in your inventory can also increase your average order value, resulting in higher profits.

3. Offer More Seasonal Flowers

When choosing your additional flowers for Mother’s Day arrangements, go for seasonal blooms. Seasonal flowers are an increasingly popular choice, particularly among millennial and Gen Z customers. Also, you’re less likely to run into availability issues with these flowers. And if you can get them locally, even better: Locally sourced flowers are also a hot item.

4. Add Plants to the Mix

Offering plants as Mother’s Day gifts can be a great option, especially for customers who value sustainability. You may want to bundle the plant with an online or in-store plant care class that moms and kids can attend together. This can add value to the purchase, increase customer engagement and loyalty, and differentiate your business from competitors.

5. Stand Out Online

A strong online presence can help you stand out from competitors and increase sales. Updating your website with high-quality photos and graphics of YOUR arrangements (not generic ones) can help build your brand and attract customers. Build your Mother’s Day specials around items that sold well last year. And don’t forget your social media presence: One great idea is to create a Mother’s Day-themed Pinterest board with links to your site.

6. Streamline Delivery Options

Delivery can be a critical factor in customers’ decision-making process when shopping online. Building delivery costs into your prices can make it easier for customers to choose your business while still allowing you to make a profit. If you’re short on delivery drivers, consider using third-party delivery services like Door Dash, Shipt, or Instacart drivers to pick up the slack.

7. Add an Option to Tip

Adding an option to tip at checkout can be a great way to let customers show appreciation for your designers, drivers, and support staff. Some florists report that up to three-quarters of their orders come through with tips added. Adding a tip option can help you build customer loyalty and incentivize your team to provide excellent service.

8. Promote Flower Subscriptions

Offering a floral subscription service can turn one-time Mother’s Day customers into regular monthly customers. Many customers appreciate the ability to gift their moms flowers every month, and you can benefit from regular monthly sales as a result. Promoting your floral subscription service can be a great way to increase customer loyalty and maximize your profits.

We hope these tips help you increase your sales and profits this Mother’s Day. Let us know how they work for you — and good luck!