That makes it a prime opportunity for florists and wholesalers to stand out. With the right mix of awareness, convenience, and emotional storytelling, this often-overlooked holiday can become a meaningful and profitable part of your annual calendar.

1. Put It on the Calendar (and in Their Heads)

Awareness is the first step; customers can’t shop for a holiday they don’t know is coming!

• Share reminders and countdown posts on social media.
• Post about the holiday’s meaning and history to inspire participation.
• Suggest personal touches, like handwritten notes or hand-delivered bouquets.

Wholesaler Tip: Provide retailers with seasonal flower lists, pricing, images, and ready-to-use marketing templates to make planning easy.

2. Make Gift-Giving Effortless with Curated Collections

Take the guesswork out of ordering by offering themed arrangements that match the warmth and sentiment of the holiday.

• Classic Elegance: Roses, lilies, and carnations in warm tones.
• Sunny & Bright: Sunflowers, daisies, and golden solidago.
• Garden Charm: Basket arrangements of mixed seasonal blooms.
• Keepsake Vases: Arrangements in reusable mugs, teapots, or pitchers.

Wholesaler Tip: Pre-pack mixed seasonal flower boxes that work well for these designs.

3. Lead with Heartfelt Storytelling

Connect the beauty of flowers to the emotion behind the occasion.

• Use warm, emotional taglines like “Say thank you for a lifetime of love.”
• Share customer testimonials or personal stories about grandparents.
• Pair old family photos with floral imagery in social posts.

Retailer Tip: Create in-store displays or themed windows that highlight these emotional connections.

4. Spread the Word Everywhere

Reach your audience across multiple platforms to maximize visibility.

• Send email campaigns with bouquet options and order deadlines.
• Share short videos or Reels showing the making of a Grandparents Day arrangement.
• Add in-store signage or window displays to build awareness.

Wholesaler Tip: Share social media posts with suggested color palettes along with PDF or print flyers for in-store use.

5. Incentivize Early Orders

Encourage customers to order ahead so you can maximize efficiency and sales.

• Offer early-bird discounts or free delivery before a set date.
• Post shipping deadlines for out-of-town deliveries.
• Promote pre-order bonuses like free greeting cards or small add-ons.

Wholesaler Tip: Give retailers early access to specials so they can promote in time.

6. Make Long-Distance Gifting Seamless

Help customers send love to their grandparents even when they can’t be there in person.

• Highlight same-day local delivery options.
• Offer photo cards or printed messages to personalize the gift.
• Partner with florists in other cities for nationwide delivery coverage.

Wholesaler Tip: Recommend hardy, long-lasting blooms for shipping.

7. Partner Up for Extra Impact

Collaborations create memorable, high-value gift packages.

• Bundle flowers with bakery items or gift shop keepsakes.
• Work with retirement communities to secure bulk orders at special rates.
• Offer “flowers + dessert” or “flowers + tea set” promotions.

8. Keep the Celebration Going

Extend your sales window by promoting the holiday beyond the day itself.

• Market it as Grandparents Week, not just a single day.
• Offer “Belated Bloom” arrangements for late shoppers.
• Create follow-up promotions encouraging customers to send “just because” flowers later in the month.

Final Thoughts

Grandparents Day may not have the hype of bigger floral holidays, but its emotional core is unmatched. By educating customers, curating easy-to-buy collections, and telling a heartfelt story, you can create a new seasonal tradition that brings in both sales and smiles. Plus, you’re helping your customers celebrate the relationships that matter most.

1. Understand Your Audience
First, it’s essential to understand who will be buying flowers for Grandparents Day: adult children and grandchildren. Knowing this lets you create marketing messages that appeal to their emotions and make them want to buy flowers.

2. Use Storytelling for an Emotional Connection
People love stories, especially ones that touch their hearts. Share heartwarming stories of grandparents and their grandchildren on your social media pages and in your newsletters. For example, you could post a story about a grandchild who gave their grandmother flowers and how happy it made her.

3. Start Early and Offer Discounts
Begin your Grandparents Day promotions about 2-3 weeks before the day. Offer discounts for early orders to attract more customers and help you plan better. Special promotions like buy-one-get-one-free deals or free delivery for orders placed by a specific date can also attract more customers.

4. Offer Customized Arrangements
Customizable arrangements are a great way to make your flowers more appealing. Let customers choose the flowers and colors and even add personalized notes, making the gift more special. Promote flowers that symbolize love and longevity, like roses, lilies, and chrysanthemums.

5. Think About Different Types of Grandparents
Remember that not all grandparents are the same. New grandparents might want flowers that are different from the ones great-grandparents choose, and long-distance grandparents might prefer plants that last longer. Offer choices for everyone and promote this in your marketing.

6. Enhance Your Online Presence and SEO
Make sure your website and social media profiles are easy to find. Write blog posts about the significance of Grandparents Day and the best flowers to give, and use keywords related to Grandparents Day and flowers. This helps your website appear in search results when people look for Grandparent’s Day gifts.

7. Run Targeted Social Media Campaigns
Create and run Facebook and Instagram ads focusing on Grandparents Day gifts. Also, encourage customers to share photos and stories of their grandparents with your floral arrangements using a unique hashtag. This creates a sense of community and spreads the word about your flowers.

8. Start Early with Email Marketing
Send email campaigns to your customer list with special offers and ideas for Grandparents Day gifts. Include beautiful images of your floral arrangements and a call to action to order early. Emails are a great way to remind customers about the upcoming holiday and your special deals.

Flower Arrangement Ideas for Grandparents Day

• Classic Bouquets: Timeless arrangements with roses, lilies, and carnations are always a hit and can be customized with different colors.
• Mixed Flower Arrangements: A vibrant mix of seasonal flowers is cheerful and perfect for brightening someone’s day.
• Personalized Bouquets: Flowers that have special meanings or are favorites of the grandparent can make the gift more meaningful.

Grandparent’s Day is a wonderful opportunity to connect with customers and boost sales. By understanding your target audience and using effective marketing strategies, you can make this holiday a blooming success!

1. Design a Grandparents Day Floral Collection

Put together a few curated arrangements for Grandparents Day featuring flowers that symbolize love, appreciation, and gratitude. Promote your collection on social media and in emails, and link to your website landing page.

2. Offer Grandparents Day Bundles

Bundles provide value and convenience to your customers while increasing your revenues and profits. Create bundles that include other items grandparents love, such as chocolates, tea or coffee, or spa products. You can also design themed bundles around hobbies or interests, like reading, cooking, traveling, and more.

3. Create a Grandparents Day Landing Page

This landing page should feature your curated arrangements plus information on the history and importance of Grandparents Day, the meaning behind the different flowers in each arrangement, and any discounts or special offers. If you’re offering bundles, feature these prominently, as they’ll surely be a big seller.

4. Create Informational Blog Posts and Videos

Now that you have your landing page sorted out, it’s time to get people to that page with videos and posts about Grandparents Day. You can make blog posts sharing educational content, like the history and meaning of the holiday. You can also offer advice on choosing the best flowers for different types of grandparents. If you can, include stories highlighting the special bond between grandparents and grandchildren.

5. Run Contests and Giveaways

Contests are always a great way to get more engagement on social media, and this holiday is a perfect opportunity for a contest! Invite your followers to share photos or videos with their grandparents and explain why they deserve a beautiful flower arrangement. Offer prizes like a free arrangement to the most heartwarming and creative entries — and make sure to feature the winners with their arrangements!

6. Hold a Floral Design Workshop

Host an in-store or online (or hybrid) workshop so customers can make their own arrangements or bouquets for Grandparents Day. You can do this ahead of the holiday, or for a fun twist, hold a grandparent/grandchild workshop on that day (September 10 this year). This type of workshop will tie into one of the most important purposes of Grandparents Day: Families spending quality time together and creating lasting memories.

7. Partner with Local Senior-Centered Businesses

Collaborate with retirement communities, nursing homes, and senior centers in your area and offer to deliver flowers to their residents on Grandparents Day. You can also partner with local businesses like bakeries, theaters, and bookstores to promote each other’s products and services. Offer gift cards or discounts for these locations to customers who buy flowers from you on Grandparents Day and have them do the same for your business.

8. Sponsor a Senior Charity or Nonprofit

Donate some of your Grandparents Day sales to a local nonprofit supporting seniors. Some top charities include Meals on Wheels, the Alzheimer’s Foundation of America, and the Honor Flight Network. You can also invite customers to add a donation to their flower purchases, as this will raise awareness for your cause and demonstrate your community goodwill.

With these strategies, you can effectively market your flowers to all who want to honor their grandparents on this memorable holiday. Let us know which ones work best for you!

1. Promote on Social Media NOW

Even if you haven’t even begun to figure out your arrangements or promotions, get the word out on social media as quickly as possible. Let your followers know that Grandparents Day is coming up fast and that they need to get their flowers before time runs out! You can also send a quick, simple email to your list, telling them to contact your shop for all the details.

2. Create Grandparents Day Arrangements

Now that you’ve got the word out, it’s time to design a few arrangements that would be perfect for grandparents. Create a few different arrangements at different price points, then get them photographed and up on your website. And don’t forget to share them on social media with links to the web page!

3. Offer Free Delivery

Since many people live far from their grandparents, this is an excellent opportunity for you to promote that you provide free delivery to certain areas. Post this on your social media feeds with a listing of where you will deliver for free. And make sure you note that it’s only valid for the weekend of Grandparents Day.

4. Run a Contest on Social Media

Ask your followers to tell you what they love most about their grandparents or to share a favorite memory, then offer to create a unique arrangement for the winner. You can either choose the winner yourself or create a poll on social media. And don’t forget to share plenty of photos and videos. You can show the arrangement being made, pictures of the winners, and of course, the happy faces of the grandparents receiving their beautiful flowers!

5. Keep Grandparents Day Going!

Grandparents Day is only one day, but the love your customers have for their grandparents is forever. So, keep that grandparent love going all month long. Send an email with a discount coupon that customers can use any day in September to send flowers to their grandparents “just because.”

We hope we’ve inspired you to create your own Grandparents Day promotions. And let us know what works best for you so we can share it with others!