We were thrilled that WF&FSA was back in Miami for their 2024 Floral Distribution Conference. This year’s theme was “Fresh Connections,” and we certainly had those! From speed networking to activities like a golf tournament and a Miami Vice-themed party, we had plenty of time to connect and discuss innovative ideas with our floral industry colleagues.

Rio proudly featured new premium flower varieties at the conference: Absolute in Pink, Pink Sand, and VI Pink Roses; Queen Mayra, Peach Mayra, and Phoenix Garden Roses; Guardian White Delphinium; and Baby Creta Spray Roses.

It’s always wonderful to connect with others in the floral industry and learn new ways to move forward together in the coming year and beyond. Based on what we experienced at this conference, our future is very bright indeed!