We were thrilled to be part of WFFSA 2025, where we showcased some of our latest flower varieties and connected with industry professionals. This year, we highlighted new tinted roses for weddings, including the sophisticated Mocha Pearl and the enchanting Aurora Boreal, as well as luxurious new velvet tinted roses that add a rich, elegant touch to any arrangement.

Rio also introduced several exciting new rose varieties at the conference: Kendall, Bogart, Cancun, Shocking Blue, and Candy Cane. In addition to roses, we featured the Grand Iceberg Ranunculus, the vibrant Kiwi Mellow Dianthus, Alstroemeria, and our stunning new Anemone Full Star collection.

It’s always inspiring to engage with fellow floral professionals and discover fresh ideas to grow and thrive together in the coming year!