Easter is just around the corner, but there’s still plenty of time to take advantage of some tried-and-true marketing tips to boost your sales and revenue. Each one is simple and uses your established marketing lines: your website, emails, and social media. So, not only can you try out these ideas for your Easter marketing, but they’ll also be great for any future holiday.
- Update your website with Easter promotions
Make your homepage say “Easter” by adding pastel colors, bunnies, and eggs. And create a landing page featuring your Easter arrangements and promotions, then link to it from your homepage. If you don’t already have Easter images, you can easily find and download them from sites like Canva.
- Build a “Buy-now” into every promotion
Do whatever you can to create a sense of urgency with your Easter promotions. You can offer a different Easter arrangement at a discount price, either daily or weekly. Then promote this broadly on your social media pages and in emails. Since people often decorate for Easter weeks ahead of the actual date, having a new arrangement each week at a “limited-time-only” price can work in your favor!
- Surprise customers with a gift at checkout
Adding a surprise “gift with purchase” at checkout can make an indecisive customer push the “buy” button. Make sure to offer something inexpensive enough to keep you profitable, but one that customers will still consider valuable. Some examples are a box of Easter chocolates, a packet of flower seeds, or a small stuffed bunny.
- Create Easter bundles
Customers love one-stop shopping, so bundling a gift along with a flower arrangement can increase your sales and profits. Choose a few items that would pair perfectly with a flower arrangement, then feature them on your Easter landing page and in your social media posts.
- Offer a subscriber discount
Your email list can be a goldmine, particularly during holidays like Easter. Offer your email subscribers an exclusive discount, like 20% off any Easter arrangement. Then promote the subscriber-only discount on your social media pages and website, as more people will sign up to get the discount. It’s a great way to build your list!
These are just a few simple ideas to get your Easter marketing rolling. So, hop to it, and let us know how they work for you!
