In our social media-centered world, it is important to make sure we take advantage of all the available platforms to promote our floral business. Here are the top five most useful social media sites for the modern day florist:
Featuring over 2 billion users, it goes without saying that Facebook is a crucial tool for any business. Having a company Facebook page allows users to search for and “like” your page, recommend your business to others, and leave (hopefully positive) reviews on your page. In fact, not having a Facebook page can actually reduce your company’s legitimacy. You can also use Facebook to reach a targeted audience, promote discounts and specials, and increase web traffic—search engines love Facebook!
GOOGLE MY BUSINESS
Google My Business: This Google-sponsored platform will increase traffic to both your virtual website and your physical location—it links right to Google Maps and allows users to easily see your phone number, address, and hours of operation when they search for you. It also gives customers the opportunity to rate your business, and higher stars will help you stand out amongst your competitors.
YELP
This user-directed website is incredibly popular when it comes to evaluations and reviews. Visitors can read reviews and recommendations left by other customers, often helping them decide whether to use a service or not. In the case of negative reviews, it is a great opportunity for a business to display excellent customer service by replying to negative comments or low ratings and attempting to solve the customer’s dilemma or apologizing for their experience.
This user-friendly, visual tool is excellent for showcasing arrangements and designs your company is proud of. Since Pinterest is mostly image-based, it helps create a gallery of your work that will link right back to your website.
The intimate nature of Instagram makes it ideal for maintaining relationships with your existing customers and for attracting new ones. Instagram is a great way to develop your brand identity, including the use of hashtags and overall design themes that will stand out to potential followers.
